Local SEO & Google Places Optimisation
Local SEO is crucial for small business owners looking to attract new business within their local area. Local SEO is now a very important aspect of any small business’s online advertising and overall marketing plan also. For small businesses, Local SEO and advertising online in a local sense has become a crucial component of helping customers find their business within their local niche. It is often over-looked by small business owners as the common misconception is that your website will rank for your local keywords automatically and people will start finding your website instantly, unfortunately this is not the case. If you want to build a strong local presence and become a leader in your industry, local SEO is definitely the best option for you. Local SEO is slightly different than normal search engine optimization in the sense that instead of optimizing the website for broader search terms such as “Small Business Web Design” we would optimize the website for “Small Business Web Design Melbourne” or “Web Designers in Melbourne” thus, letting Google and other search engines know that we are a business in the Melbourne area.
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Potential clients and customers who are local to your business often searching for the nearest business that will suit their for one or a number of different of reasons, because it is close to their home, because it is convenient, because they are looking for a business close by that they can build a relationship with and come back to you time and time again because its convenient and they get a good service such as a hairdresser or a butcher or even the local supermarket. Local SEO is the process of getting your name out there in front of the people who are most likely to use it, the local community and those located close to where your business is situated. As people become more reliant on search engines, it is becoming extremely important for small businesses to be visible on the internet when local customers are performing searches and with Local SEO, there are many benefits. Here are just a few to give you an idea of the shear power advertising locally via an optimized Google Places listing.
Local SEO Is Booming Now! Speak To One Of Our Local SEO Consultants Today!
Local SEO is the best option for local business owners looking to attract local clientele and position themselves as a key player in their local niche or industry. If you are a small business operating strictly out of a physical store front with no website or a seasoned online business owner simply looking to increase visibility or popularity in a particular local market, the Local SEO team at WEBCLICKS Small Business Web Design can help. Let me ask you this, are you struggling to keep up with your local competition? Are your local competition grabbing a bigger piece of market share each and every day due to their ever growing presence online? Do you think you would like to have the opportunity to take a share of the hundreds or even thousands of people that are searching for your products or services in your local area that are currently going to your competitors? Well if so, let me walk you through how Local SEO works and how it can catapult your humble, local business, into an instant online success simply by choosing Small Business Web Designers.
At Local SEO Pro, we have a team of individuals who are experts in Local SEO and Google Places Optimisation. Our SEO prices may not be the cheapest but this is because we don’t cut corners or settle for second best, our team are hard working SEO consultants who are determined to see your business at the top of the search engines. They take pride in their work. Our Local SEO Packages come with full on-site and off-site SEO targeted towards your local niche which includes submission to all of the largest local directories and local citation sites, an optimized Google Places listing and Google Place Page, KML Files, GEO Sitemap and GEO Tags as well as a review service for all of your local directory listings to ensure your Google Places Listing continues to surge to the top of the search engines. One of the undeniable benefits of Local SEO is the opportunity to reach the top of Google quickly and effectively. With Local SEO, we optimize your website or your business to get found in the Google Places Listings which get found at the top of almost every local search which means all other listings will fall below or to the side meaning your local listing has a much greater chance of getting found. Not only does your Google Places Listing have a much greater chance of being found but it also has a greater chance of conversion. Being that these visitors are locals or searching for your products and services in your area they are ultra targeted. Last but not least, if you are doing business with local clients there is a far greater opportunity to win on-going business from these clients as you are local, you are convenient and purchasing products and services close to home means that your clients save money and time.
So, what are you waiting for? The process and popularity of Local SEO is growing day by day, there are more and more local businesses doing it and if you don’t take advantage of Local SEO soon, you’re going to miss the boat and your local competitors are going to clean up at your expense! Go ahead and give us a call today and speak to one of the SEO Consultants at Local SEO Pro, you will not be disappointed.
What Is The Process Behind Local SEO & How Does It Differ To “Normal” SEO?
Local Keywords and Content – Optimising your website and its content for your local area or local service is the first step to getting your website to the top of the search engines locally. First we optimize your meta tags for your local keywords and then we go through your content to ensure that your local keywords are strategically placed within it to ensure Google knows what your website is all about and ultimately ranks you for. We also ensure that your business address or otherwise known as your “NAP” is strategically called through your website. GEO Sitemap – A GEO Sitemap is uploaded onto your website and then submitted to Google to notify Google that this is where your business is located and helps with ranking your website locally. KML Files – A KML file is a file that contains geographic data. KML files are used to locate on maps different places that are related to each other and help place markers for your listing on Google Places. Local Listings – Local listings or “citations” are built on various local directories such as HotFrog, TrueLocal and sites like these with your business name, business contact details, your address, a map and a link back to your website and then get these listings indexed by the search engines which will not only help you get traffic from these directories but also to help Google rank you locally also. Google Places Listing – Your Google Places listing is then created after we have created hundreds of citations that link back to your website, these citations help Google verify that you are in fact located at your location and act as a form of reference for Google.
What Are The Benefits Of Local SEO Over Traditional Search Engine Optimisation?
Higher Rankings In The Search Engines: For local keywords / search terms, there is far less competition which means you have a far greater chance of ranking higher and local listings are placed above normal search listings for local keywords and key-phrases. Targeted Traffic = Greater Conversion: Local keywords are much more targeted. The more targeted your traffic, the higher your conversions will be. Not only is conversion great with local SEO but the opportunity for return clientele is massive. Greater Return On Investment: As stated above, not only do you get a bucket load of new, local traffic day after day that turn into paying clients but you also get return clients that will come back to you time after time because its local, its convenient and it saves them time and money.